Please don’t visit KatharineHadow.com.
Whenever I visit it I tell myself that it looks disorganized and unprofessional. Then I do what anyone else would do. I close the tab.
I started my site for two reasons:
- as a portfolio for my print work, so I could send URLs instead of attachments
- to show that I could produce and maintain a website
It serves those purposes, but it’s unwieldy now.
It needs to portray a bold, confident marketer who can size up customers and bang out compelling copy on tight deadlines. It, well, doesn’t.
But, ugh, the thought of rewriting all that copy from scratch, finding the perfect USP and call to action feels so overwhelming.
And yet, I do it daily in my pitch letters. Pitch letters are easier, probably because I can tell myself that no one reads them anyway.
My project for today is to cull the best lines from my pitch letters and refashion them into exciting web copy for KatharineHadow.com.
About perfection—It’s actually good if the web copy isn’t perfect. If the site were perfect, I’d never change it. Then the search engines would assume that I’d abandoned the site, and eventually my rankings would slip.
So, in web copy, as in life, the goal is
Progress, not perfection.
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