Monday, April 13, 2009

Clash!

What's a marketer to think when the Economist is saying
The downturn will also accelerate the use of social media, such as blogs and social-networking sites, by consumers looking for intelligence on firms and their products
(From Buy, Buy to Bye-Bye)
.at the same time that the AP is saying

Call it online sociability fatigue.....As social networking grows, from stream-of-consciousness Twitter to buttoned-up LinkedIn, even some of the very young people who've helped drive these sites could use a break.
(Are You a Twit If You Don't Want to Twitter?)
?

Saturday, April 4, 2009

Marketing Intellectual Property

I never really thought much before about how marketing an idea is a lot like marketing any other intellectual property, a manuscript, for example.

Then I read License Your Invention: Sell Your Idea & Protect Your Rights with a Solid Contract by Attorney Richard Stim. Chapter 5 has a long section warning against marketing scams.

Promoting an idea is an extreme test of marketing ability. All you can sell is the sizzle; you don't have any steak. Stim says that some marketers are not up to the challenge. He describes the "Invention Developers" law of 1999 and how it protects inventors from bad marketers. Definitely read the book for more information.

I learned more by talking for a long time to Charles Wieland, III, at Buchanan, Ingersoll & Rooney, about the patent process. He was both knowledgeable and helpful. If I had a patentable idea he could help me with, I would have signed up with him on the spot.

Monday, March 30, 2009

To Every Cow Her Calf

"as to every cow her calf, so to every book its offspring"

Having now taught, bought, begged for, and bartered copywriting, I enjoyed reading Intellectual Property, edited by Jennifer Peloso.

Jeff Beale reminded me of the 6th-century copyright decision above in Broken Links and Broken Laws: Copyright Confusion Online.

The most interesting article in the review was Plagiarism by Denise Hamilton, with its profile of the students most likely to copy their essays and why.

Thursday, March 26, 2009

Ups and Downs

Up: I did not want to speak at the public meeting last night about the proposed development of Oakwood Park. I felt I did not know enough about the subject.

I recalled that I had to appear at planning board meetings in the past. For those meetings a friend (an attorney, a gifted public speaker and reluctant political advocate) had advised me at those times that all I needed to do at the meeting was to state my name and residence, and that I opposed the proposal. That was sure a lot easier than mustering arguments and putting them to the elected officials.

Up: decided to research. Called the NJ DEP and spoke to someone in the Green Acres program. In case he was mistaken, I omit his name here. He said that according to Green Acres regulations, the property holders needed to inform the DEP 30 days before any public discussion about a transfer of title. He said that the DEP had not been notified.

This, I thought, was real information that I could proudly bring to the mic. Democracy in action.

Up: Called the New Jersey Conservation Foundation. Because I was too busy writing down my interlocutor's suggestions, I omit her name here. She gave me some great information about the ROSI (open space inventory), and about how to ask about impervious surface coverage.

Up: Looked up the New Providence Master Plan online. It was a productive lunch hour.

Down: Called my friend the attorney. He said my recollection was poor. He said that I could just mention that I opposed the action, but that it would be far better to muster the arguments.

Up: Attended the meeting. Even though I was not perfectly prepared, it was definitely better to be there in person than to learn about it after the fact and grouse about it in private.

Down: Sounded dumb at the mic. They were about to close the meeting because there appeared to be no more speakers from the floor. It was then or never so I approached the microphone.

I asked my three questions.

"What kind of synthetic turf?" and "Have you consulted your impervious surface coverage requirements?" got the "We don't know but maybe they will answer that at next week's meeting."

"Have you notified the DEP?" got "Of course we did. We have been discussing with" (did not have pen handy at the mic to write down his name). In the end my questions sounded random and not very pointed.

Up: Maybe the fact that I did not sound like the brightest crayon in the box encouraged some of the speakers who came after me to air their questions. Democracy is not just for those accustomed to microphones. It's for everyone.

Down: Many of the people who spoke after me sounded much more intelligent. Good thing that this was a public hearing and not a competition...

Up: I felt very web 2.0 blogging about the meeting as it happened.

Up: the meeting petered out around 9:30. Other meetings I have attended have lasted till midnight.

The mayor's public letter said that the borough council had discussed this issue at its December 08 meeting, which was televised. There was an article in the local paper at the time. The minutes of the meeting are online.

I could have checked any of those sources, instead of being gobsmacked last week learning about last night's discussion in the Independent Press. (Kudos to Mike Neavill!)

I definitely should be following my local government more closely. On the other hand, there are only 24 hours in a day. How many of them do I need to devote to the government?

I want to be able to trust that my government is going to pretty much do what I think they should do. I want to be able to trust that if the government is planning to do something really radical, the press will let me know.

Too bad eternal vigilance is so darned time-consuming, and, at times, humbling.

Wednesday, March 25, 2009

Brian Flanigan's Bons Mots

Brian Flanigan, Planning Board Member, says that he is concerned about the park.

"The problem is that the public hasn't had a voice on this project....it's of a scope and of an intensity that may not be appropriate for this site.....This is really in the heart of a residential neighborhood.....The uses that I'm afraid that this intensity of development will preclude" are the passive uses, the spontaneous uses.

He is also concerned about turfing over the greensward. "If you're going to make that decision, it can't be made in a rush....If the only way out of this is to give Garwood the money, let's give it to Garwood.....Please, let's take more time with this and give more consideration to the intangible aspects of it."

Brian enjoyed two rounds of applause.

Chain Link Fence

neglected to mention anything about 10-foot high fences around the park.




Someone Did His Homework

Whatever this guy's name is, he's asking good questions.

How long has the Union County Open Space Fund been in existence? 7 years
How much money is in the fund? 11.2 million

So there's a precedent where we could have received money and not have deeded it to the county, am I correct? No, said Devanney.
Should the renovation exceed the project 3.5 million, is there any liability on the part of the borough. No, said Devanney

He's from New Providence, but I couldn't hear his name. It's a shame that people here are allergic to microphones.

Oh, and the next guy asked another good one: why wouldn't the county use that money to acquire open space, instead of investing it in Oakwood Park which is clearly in no danger of development?