Attention, gentlemen: this post is about menopause. You might want to click away now.
LOL! Can’t you hear those trackballs spinning frantically?
This really is about menopause. It’s about how I can only think of one reason why the International Sleep Products Association (ISPA) hasn’t already implemented this marketing campaign:
“Congratulations! You’ve reached menopause. No more worry about staining your bedding, so buy the best. Celebrate by treating yourself to a luxury mattress.
As a special treat, if you tell us you’re over 50, we’ll include a set of 500-thread count Egyptian cotton sheets as our gift.”
(They’ll actually card everybody—nothing like the thrill of being told you don’t look your age.)
I see spots (hee hee) on the Lifetime Channel and OWN, The Oprah Winfrey Network. I see ads in the women’s service magazines. I see this as huge.
The only possible reason that they haven’t already initiated this campaign is that they haven’t thought of it. Yet.
Gives me something to look forward to.
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