Of course I read your source code

 
Of course I read your source code--you leave it visible.

 

The question is, why don’t you? If you’re taking the time to update the content, update your meta-information, too. As long as you’re already in the source code, add a few keywords. If you want to do a great job it can take longer, but a decent job takes two minutes a page. Just pick relevant search terms that match the text on the page. Even doing it by guess and by golly is better than

• leaving the meta-information blank
• using unrelated keywords
• or using the same ones on every page

The search engines don’t weigh the tags as highly as they used to, but they’re still important, and they cost next to nothing. Relevant tags stop gawkers like me from opening up your source code and asking, “What were they thinking? Were they thinking?”

More on organic SEO.