Advantage
Save
Benefit
Security
Comfort
Trust
Results
Value
Exciting
Deserve
Fun
Guarantee
Free
Love
Right
Powerful
Improved
Discovery
Investment
Happy
Joy
Money
Safety
Vital
Proud
Easy
New
Proven
Health
Profit
Truth
You
I forgot to write down the title of the book I copied this from, or I would attribute it. Whenever I'm writing copy but I feel stuck, I check this list. Then I feel the power, too!
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