At two round table discussions today "Computing the PR-Sales Link: How Leading Brands Organize the Integration of Communications with Sales" and "Linking Your Communications Efforts to the Bottoms Line--Measuring How You're Being Perceived by Different Audiences and Where to Adjust Your Messaging to Make the Greatest Impact" I learned that other marketing communications professionals are as stymied as I am about how to prove the value of our work.
Every other PR professional I spoke to, including people who worked for agencies, international airlines and Ivy League universities, all felt frustrated by the lack of convincing benchmarks. And all this time I thought that it was just me. I thought that if I read the right book, took the right class, diligently studied the metrics in VOCUS, I could figure out how to demonstrate how my pickups resulted in sales.
Thanks to the Business Development Institute for the Communications, Reputation and Sales Driving the Top Line Conference today, for letting me know that I am not alone.
1 comment:
This has really nothing to do with your post. I was just searching for a new template and when I finally settled on one, it looked vaguely familiar. Yep! It's yours! I am reluctant to switch again so maybe I will play with font style and colour. Have a greay day!
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