If you like to mail things as much as I do, you'll be dismayed to learn that US postage rates will go up on January 2. Better get those promotional mailings out now.
My favorite direct mail piece is the postcard. Besides the fact that the postage is cheaper, postcards cut through the clutter. The recipient doesn't even have to open the envelope. Just flip it over and read the message.
Like E.B. White, postcards challenge us to write tight. If space permits only 50 words but you have 60, something has to go.
Most of all, postcards are physical. They have an eye appeal and heft that email can never rival.
And they're so darned cheap. I just ordered 500 4-color cards for $33 from printsmadeeasy.com. That's only 15 cents each--half the cost of a postcard stamp on January 2. Better get those mailings out now.
Postcards--when you care enough to send something better than email.
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