And so to bed
Marketing communications blog with internet marketing resources, and helpful resources for New Jersey organizations.
Tuesday, September 8, 2009
Sunday, September 6, 2009
maybe a novella by tomorrow?
53,000 Words to Go
Friday, September 4, 2009
Wish Me Luck, Please
As I embark once again on the 3-day novel contest. Writing a novel is intimidating; I don't believe I can get it perfect so I'm reluctant to start. If I know I only have three days, how perfect can it be? I lose that fear.
In fact the novel I wrote for the contest in 2007 was rather dull, but how proud I was for completing it. Let's hope for better results this time.
Tuesday, September 1, 2009
Today's ad for Sunday School Registration
The ad is due today: a quarter-page in the local paper. It's a lot of money for one church, but if I can get four to chip in it's a little over $100 apiece.
So far, three churches have agreed to participate. Wish me luck.
Now all I need is ad copy. How does this sound?
Increase your child's life expectancy by 8 years
The benefits of Sunday School go way beyond learning Bible stories. Bring your child to a local (denomination name) church for a Sunday morning education with lifelong advantages.
This September, the (denomination name) churches below are beginning a new Sunday School year. Please visit the churches or call the numbers below to learn more about the valuable lessons waiting for your child in Sunday School.
I have to add this, because my denomination goes by a different brand name outside the United States: The Episcopal Church is known in other parts of the world as the Anglican Church. Remember, wherever you are,
I am writing this to collect my thoughts because I will be throwing the actual ad together quickly during my lunch hour.
If the facts above interested you, you may want to visit The Life Benefits of Regular Church Attendance
So far, three churches have agreed to participate. Wish me luck.
Now all I need is ad copy. How does this sound?
Increase your child's life expectancy by 8 years
- Improve her attitude at school
- Increase his school participation
- Reduce her risk from alcohol, tobacco and drugs
- Reduce his chance of committing a crime
The benefits of Sunday School go way beyond learning Bible stories. Bring your child to a local (denomination name) church for a Sunday morning education with lifelong advantages.
This September, the (denomination name) churches below are beginning a new Sunday School year. Please visit the churches or call the numbers below to learn more about the valuable lessons waiting for your child in Sunday School.
I have to add this, because my denomination goes by a different brand name outside the United States: The Episcopal Church is known in other parts of the world as the Anglican Church. Remember, wherever you are,
The Episcopal Church Welcomes You
I am writing this to collect my thoughts because I will be throwing the actual ad together quickly during my lunch hour.
If the facts above interested you, you may want to visit The Life Benefits of Regular Church Attendance
Saturday, August 15, 2009
I Wish I'd Said That
(T)he more you look at Gerrymandering and partisan redistricting, the more egregious it is: it enables representatives to choose their constituents, instead of the other way around.Dennis Kucinich likened himself to spinach because they were both good for you. And look how far that got him.
When I opened What You Should Know about Politics...but Don't by Jessamym Conrad, I was afraid it would be as edifying and unamusing as spinach. I can't say that What You Should Know is the perfect beach read, but it has enough insights and witticisms like the one above that I am enjoying it.
Saturday, August 1, 2009
Semantic Stretch II: Low Redefinition
Julian Baggini has another name for semantic stretch: low redefinition. In The Duck that Won the Lottery: 100 New Experiments for the Armchair Philosopher, Baggini writes.
You could say that semantic stretch or low redefinition is the act of appropriating a word or symbol that people have learned to respect (such as "passionate") for one's own personal gain.
This just in-- Tiffany Sharples tells us in the August 10 Time Magazine that words really do have power. Using profanity allowed study participants to withstand greater discomfort, and it decreased their perception of the intensity of pain. "(P)eople should not overuse profanity," Time quotes Richard Stephens, lead author of the study in question. "...it blunts [swearwords] of their power when you do need them."
So, you semantic stretchers and low redefiners, stop sapping words of their power. Appropriating words to promote your product is just as dishonest as counterfeiting LiveStrong bracelets or concrete certification tests or antivirus software.
Ps. No one is more surprised than me that this is my 100th blog posting. Thank you very much for continuing to read and post comments. kh
The advertising industry often uses low redefinition to make the ordinary sound extraordinary. My personal favorite is the wide use of "passionate."....This devalues the truly passionate, whose ardor is now put on a par with a corporate desire to make good curtain fittings.
You could say that semantic stretch or low redefinition is the act of appropriating a word or symbol that people have learned to respect (such as "passionate") for one's own personal gain.
This just in-- Tiffany Sharples tells us in the August 10 Time Magazine that words really do have power. Using profanity allowed study participants to withstand greater discomfort, and it decreased their perception of the intensity of pain. "(P)eople should not overuse profanity," Time quotes Richard Stephens, lead author of the study in question. "...it blunts [swearwords] of their power when you do need them."
So, you semantic stretchers and low redefiners, stop sapping words of their power. Appropriating words to promote your product is just as dishonest as counterfeiting LiveStrong bracelets or concrete certification tests or antivirus software.
Ps. No one is more surprised than me that this is my 100th blog posting. Thank you very much for continuing to read and post comments. kh
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