Wednesday, January 5, 2011

gurlz ONLY


Attention, gentlemen: this post is about menopause.  You might want to click away now.

LOL!  Can’t you hear those trackballs spinning frantically?

This really is about menopause.  It’s about how I can only think of one reason why the International Sleep Products Association (ISPA) hasn’t already implemented this marketing campaign:
“Congratulations!  You’ve reached menopause.  No more worry about staining your bedding, so buy the best.  Celebrate by treating yourself to a luxury mattress.  

As a special treat, if you tell us you’re over 50, we’ll include a set of 500-thread count Egyptian cotton sheets as our gift.”
(They’ll actually card everybody—nothing like the thrill of being told you don’t look your age.)

I see spots (hee hee) on the Lifetime Channel and OWN, The Oprah Winfrey Network.  I see ads in the women’s service magazines.  I see this as huge.

The only possible reason that they haven’t already initiated this campaign is that they haven’t thought of it.  Yet.

Gives me something to look forward to.

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