But it's not good enough

Harry's gone now to that great Toastmasters meeting in the sky.  He honored me once by asking me to advise him on one of his speeches.  "It sounds unrehearsed," I said.  "How many days did you practice it?"  He told me that he'd only practiced it for a couple of days.  "Why didn't you give it more time?"

He didn't rehearse it more because he was still writing it, he said, right up till the end.  He could always make it better.

I sympathized.  You can always improve and tweak.

I feel now about the fundraising cookbook the way Harry felt about his speeches.  I felt the same way about the low-budget mailers I sent out as a realtor.  I wrote them.  I laid them out and printed them.  I prepared the address lists and printed the labels.  I folded and stamped them.  By the time I did all this, they irritated me.  Who'd want to look at junk mail like this?

Nonetheless, imperfect marketing is better than none at all. 

The same is true of imperfect fundraising.  Now I'm up to my elbows in the cookbook.  Without the cookbook committee I'd have given up long ago.  Still, it doesn't look good enough.  It looks as if a volunteer laid it out in Word.  I want it to look better!

At some point you have to say, "This is as good as it's going to get."  Boy, it's hard.