Enhance Persuasion

Never need to convince your child to do the laundry? Never need to beg your boss for a raise? Then you do not need to read Yes! 50 Scientifically Proven Ways to Be Persuasive.

The rest of us mortals will read raptly, from Why should restaurants ditch their baskets of mints? through Who is the better persuader? Devil's advocate or true dissenter? to How can you package your message to ensure it keeps going, and going, and going?

Each of the 50 principles is based on psychological studies, and each fascinates.

Even the epilogue is satisfying, with a dramatic description of the results of unprincipled behavior.

(A)lthough the dishonest use of persuasion strategies may occasionally work in the short run...the long-term consequences to one's reputation are dire

See more information about authors Noah J. Goldstein, Steve J. Martin and Robert B. Cialdini at their website. You can also order the book there, and subscribe to their monthly newsletter.

I look forward to your comments on this book.