When I find a potential business opportunity, I check out the organization's website. If I can't find it, that certainly says something.
But if I find their website and they cite press references, I check them. And I look for a "reprinted by permission..." note at the bottom. If I do not find a permission notice, that says something else. If the site violates copyright, they warn me instantly that I do not want to do business with them. If they do not respect the work of the publisher or writer who broadcast the information to begin with, I doubt they will respect mine.
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